Everyday Hype Media Package
From the Desk of Mr. Jerrod Scott
Let’s be frank: while the holiday season is a loud and crowded arena, the real magic happens in the "Everyday Hype." As someone who lives and breathes media, I can tell you that the most successful brands don't just wait for December to make noise. They cultivate a consistent, discerning presence that keeps editors interested and consumers engaged all year long. Pitching for the everyday isn't about the holiday rush; it’s a strategic, intentional approach to storytelling. You have the opportunity to move beyond the "gift" and become a "daily essential" in the minds of your audience.
The Evergreen Calendar: Consistency is Key
Because I live by editorial calendars, I know that the search for the next "must-have" never stops. While holiday windows are rigid, the window for lifestyle features, founder profiles, and product spotlights is always open for those who know how to knock:
Long-Lead Lifestyle (print magazines): Editors are planning their "Spring Refresh" or "Summer Essentials" months in advance. We find your angle and pitch it while their pages are still blank.
Short-Lead Buzz (digital & TV): Digital editors and TV producers are constantly searching for immediate, fresh content. We position your brand as the answer to their "what’s trending now" questions.
How It Works: My Insider's Approach
My goal is to deliver sharp, compelling pitches designed to capture attention regardless of the season. We will work closely, with engagement completed within just 14 days, ensuring swift action.
Getting to Know You (45-Minute Call): This isn't just a chat; it's a deep dive. We will unearth your brand's authentic voice, pinpoint the hero products destined for the spotlight, and strategize who and where to pitch for maximum year-round impact.
Five Precision Pitches: Leveraging my understanding of what resonates with editorial teams, I will craft five distinct, compelling pitches tailored to "Everyday Hype" themes: self-care, daily rituals, home aesthetics, and founder journeys. Each pitch will be delivered as a ready-to-send email, complete with suggested subject lines designed to cut through the noise.
Visual Impact Guidance: A compelling image is the secret handshake to an editor's inbox. We will discuss what truly makes a photograph "pop," from high-resolution, white-background product shots to captivating lifestyle imagery that tells your story without saying a word.
Levels of Engagement: Choose Your Force Multiplier
LEVEL 1: I Craft, You Conquer. Let me arm you with the ultimate toolkit. I will write and finesse five unique pitches, ensure your imagery is on point, and provide you with a curated list of top-tier lifestyle contacts and their direct email addresses. You take the reins on sending, while I remain available via email for strategic support and advice.
Investment: $2,150 for 5 distinct pitches/angles to 5 outlets.
LEVEL 2: The Full Press Play. For those who prefer a seamless, hands-off experience. I will not only craft those five powerful pitches and approve your visuals, but I will personally research, send, and strategically follow up with the editors at various magazines and TV stations. Consider me your dedicated liaison to the media.
Investment: $2,950 for 5 different pitches/angles to 5 outlets, fully managed by me.
À La Carte Services (Beyond the Everyday Hype)
Brand Audit: Incluing a brand session to discuss the ethos and brand movement you want to build for your community.
Media Coaching: For on-air and podcast opportunities. Trust me, I've been there!
Wellness/Lifestyle Coaching: For makers & entrepreneurs seeking balance.
Social Media Coaching: Including bespoke templates and a 30-day content calendar.
Line Sheet Development: Ensuring your wholesale materials match your aesthetic.
Additional Media Pitches: Available in sets of three.
About Jerrod Scott: Your Guide to the Spotlight
I stand at the intersection of creativity, wellness, and entrepreneurship. As a Harvard Medical School graduate in Wellness and Lifestyle Coaching, backed by over three decades in the arts, media, and business, I bring a unique depth of understanding to the creative journey. As co-founder of BRANDtabulous, I craft compelling narratives, knowing a brand's true essence is built by its audience. My playful, insightful coaching helps creatives cultivate balance, clarity, and their authentic voice. As Minnesota Monthly’s Aesthetic & Lifestyle Editor and a FOX 9 Good Day contributor, I champion American-made makers. My infectious energy and unwavering commitment profoundly empower the creative community.
The Fine Print (Because Honesty Is the Best Policy)
While my expertise as a brand storyteller, magazine editor, and on-air personality offers an undeniable advantage in understanding what captures media attention, I must be clear: no one can guarantee media coverage or exposure. Editorial decisions are inherently subjective and beyond any single individual's control. My commitment is to provide you with the most compelling, insider-informed opportunity possible.
