Holiday Hype Media Package
From the Desk of Mr. Jerrod Scott
Let's be frank: the holiday season is a goldmine for exposure, but it's also a fiercely competitive arena. As someone who lives and breathes media, I can tell you precisely what editors are looking for and what producers need to hit "go" on a segment. Pitching for the holidays isn't just about sending an email; it's a timely, targeted strategy. You have a small, precise window to get your products considered for those coveted print magazine gift guides. Then, a second, equally critical window opens for digital platforms, blogs, and television segments as deadlines loom closer to broadcast.
The Critical Pitching Calendar: Timing is Everything
Because I live by editorial calendars, I only offer this bespoke service during these crucial times. Knowing when to knock on the right doors is paramount:
HOLIDAY NOV/DEC (Print Magazines): Your window is July 1 - August 15. This is when I know print editors are meticulously curating their pages.
HOLIDAY NOV/DEC (Digital & TV): Your opportunity is October 1 - November 10. This is when digital editors and TV producers are actively fielding ideas for immediate impact.
How It Works: My Insider's Approach
My goal is to deliver sharp, compelling pitches designed to capture attention. We'll work closely, with engagement completed within just 14 days, ensuring swift action.
Getting to Know You (45-Minute Call): This isn't just a chat; it's a deep dive. We'll unearth your brand's authentic voice, pinpoint the hero products destined for the spotlight, and strategize who and where to pitch for maximum impact.
Five Precision Pitches: Leveraging my understanding of what resonates with editorial teams, I will craft five distinct, compelling pitches tailored to various gift guide themes. Each pitch will be delivered as a ready-to-send email, complete with suggested subject lines designed to cut through the noise.
Visual Impact Guidance: An interesting image is often the secret handshake to an editor's inbox. We'll discuss what truly makes a photograph "pop" – from high-resolution, white-background product shots to captivating lifestyle imagery that tells your story.
Levels of Engagement: Choose Your Force Multiplier
LEVEL 1: I Craft, You Conquer. Let me arm you with the ultimate toolkit. I'll write and finesse five unique pitches, ensure your imagery is on point, and provide you with a curated list of top-tier magazine contacts and their direct email addresses. You take the reins on sending, while I remain available via email for strategic support and advice.
INVESTMENT : $1950 for 5 distinct pitches/angles to 5 outlets.
LEVEL 2: The Full Press Play. For those who prefer a seamless, hands-off experience. I'll not only craft those five powerful pitches and approve your visuals, but I'll personally research, send, and strategically follow up with the editors at various magazines and TV stations. Consider me your dedicated liaison to the media.
INVESTMENT : $2750 for 5 different pitches/angles to 5 outlets, fully managed by me.
À La Carte Services (Beyond the Holiday Hype)
Brand Audit includes a Brand Session to discuss the ethos and brand movement you want to build for YOUR community.
Media Coaching for on-air and podcast opportunities – trust me, I've been there!
Wellness/Lifestyle Coaching for Makers & Entrepreneurs
Social Media Coaching (including bespoke templates and a 30-day content calendar)
Line Sheet Development
Additional media pitches available in sets of three
About Jerrod Scott: Your Guide to the Spotlight
I stand at the intersection of creativity, wellness, and entrepreneurship. As a Harvard Medical School graduate in Wellness and Lifestyle Coaching, backed by over three decades in the arts, media, and business, I bring a unique depth of understanding to the creative journey. As co-founder of BRANDtabulous, I craft compelling narratives, knowing a brand's true essence is built by its audience. My playful, insightful coaching helps creatives cultivate balance, clarity, and their authentic voice. As Minnesota Monthly's Aesthetic & Lifestyle Editor and a FOX 9 Good Day contributor, I champion American-made makers. My infectious energy and unwavering commitment profoundly empower the creative community.
The Fine Print (Because Honesty Is the Best Policy)
While my expertise as a brand storyteller, magazine editor, and on-air personality offers an undeniable advantage in understanding what captures media attention, I must be clear: no one can guarantee media coverage or exposure. Editorial decisions are inherently subjective and beyond any single individual's control. My commitment is to provide you with the most compelling, insider-informed opportunity possible.
